👋🏼 Hi, I’m Hoda!
I’m a Bay Area-based product designer with 3+ years of experience. Before design, I was studying neuroscience to become a healthcare professional, but quickly pivoted when I realized I could combine my love for studying the human brain & psychology with design and creativity. This led me to the world of user experience design! 🧠🎨
Currently, I'm part of the design team at Brivo, a company that's been in the cloud-based secure access control industry for over 20 years. The design game is still pretty fresh at Brivo, and it has been so much fun helping to grow the team and bringing design to the forefront of innovation here. I'm loving the learning curve every step of the way!
As lifelong learners, designers continue to seek knowledge wherever and whenever possible. The beauty of design is that there is always so much to learn and grow from in every industry. That’s what brings me on the lookout for new opportunities, and I’m excited to see what’s out there! 🚀
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I love finding different avenues to express myself creatively. Here’s what I’ve been up to:
➱ Practicing my latte art skills ☕️
➱ Yoga & Pilates 🧘🏻♀️
➱ Experimenting with digital art ✍🏻
➱ Video & photo editing 📸
➱ Learning Japanese 🍡
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One thing I am passionate about is data-driven design. I love to gather as much information as possible in the discovery phase to best understand my user and the product itself.
Aside from a focus on the discovery phase, my design process evolves and grows with every project I take on. It also molds into what the project and business needs for that particular endeavor, but here is a general outline of the process I like to take on:
❖ The [double] diamond approach:Discover → Define → Develop → Deliver
This usually begins and ends with the diverging and converging of ideas [both to happen twice]. I typically like to use workshop tools and bring cross-disciplinary teams together to ideate solutions. I then huddle with the design team and start designing!