👋🏼 Hi, I’m Hoda!
I’m a product designer based in the Bay Area with over 5 years of experience. Before design, I was studying neuroscience to become a healthcare professional, but when I learned that I could combine my curiosity about the brain & people with my love for design, I quickly pivoted into UX!
What drew me to the world of design is that there is always so much to learn from in every industry. I had no idea how complex keeping large enterprise buildings secure was before I entered the access control world. Curiosity keeps me on the lookout for new opportunities across different industries, and I’m excited to see what’s out there!
Outside of designing, I enjoy being my own barista at home, scrapbooking, and digital art.
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I love finding different avenues to express myself creatively. Here’s what I’ve been up to:
➱ Practicing my latte art skills ☕️
➱ Yoga & Pilates 🧘🏻♀️
➱ Experimenting with digital art ✍🏻
➱ Learning Japanese 🍡
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One thing I am passionate about is data-driven design. I love to gather as much information as possible in the discovery phase to best understand my user and the product itself.
My design process evolves and grows with every project I take on. It also molds into what the project and business need for that particular endeavor, but here is a general outline of my process:
❖ The [double] diamond approach:Discover → Define → Develop → Deliver
This usually begins and ends with the diverging and converging of ideas [both to happen twice]. I typically like to use workshop tools and bring cross-disciplinary teams together to ideate solutions.