👩🏻💻 Role
Product Designer & Researcher
📱 Platform
Mobile (iOS & Android)
📅 Timeframe
2022-2023
Before…
After.
User Engagement Results
Once linked and used, user engagement went up by 14.1% the first three weeks of launch.
Business Goals
Promote a boost in subscription revenue for Brivo Mobile Pass
Introduce Brivo Smart Home products to BMP's vast user base of over 1 million users and thereby increase Brivo’s Smart Home user base from 10,000 to 200,000 by 2025.
Team App Critique & Audit
Testing for pain points
To confirm our analysis, we performed a usability test on the current Brivo Smart Home experience using the Maze.co testing tool. Test results included:
Heatmaps of user clicks
Misclick rates
Durations in given tasks
% that did not complete tasks
Takeaways from Usability Testing
Majority of users misclicked to complete the given tasks
The most difficult task for them was creating a scene, with users expressing confusion about the way the screens were laid out
✍🏻 Ideation / Wireframes
High-fidelity Prototype
Next Steps & Reflections
Some next steps involve testing these new screens, refining designs, and moving into development. Reflecting on the initial design iteration, a few thoughts come to mind:
If we had done user interviews alongside team ideation and prototype testing, it might have provided more authentic and valuable insights into user pain points.
While prototype testing is valuable, hosting guided user tests over Zoom with screen sharing could offer a deeper understanding of the user experience, capturing real emotions and direct user quotes.
Collaborating closely with engineering and product teams throughout each stage of this process did wonders for generating ideas and gaining diverse perspectives on our users.